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Kurt Browning champions dog adoption program
The Pedigree Adoption DriveTM campaign aims to raise $500,000 for shelter dogs across Canada
| Source: |
Pedigree Media Release |
| Date: |
February 14, 2008 |
February 14, 2008, Toronto, ON - Sadly, each year in Canada, tens of
thousands of unwanted dogs end up in shelters because there aren't
enough homes. The makers of Pedigree have launched the Pedigree
Adoption DriveTM campaign to raise funds and find loving homes for
shelter dogs across Canada. Joining Pedigree in this important
program is World Figure Skating Champion, and self proclaimed Dog
Lover, Kurt Browning.
"I know first hand how amazing it is to have a dog in your life,"
said Kurt Browning, World Figure Skating Champion and Pedigree
Adoption DriveTM spokesperson. "Growing up, we always had a dog, and
I strongly believe in their ability to impact a person's life in
positive ways. In fact, as a child I even had a dog that taught me how
to skate! I consider myself a true dog lover, which made getting
involved with the Pedigree Adoption Drive campaign such an easy
decision for me."
The goal of the year-long campaign is to raise $500,000 to go towards
helping dogs - be that covering vet care, vaccinations, shelter and
food for approximately 2,000 dogs across the nation.
Shelter dogs make great pets. Adopting from a regulated shelter means
the dogs have already received a clean bill of health from a
veterinarian. They will have all their shots up-to-date and be spayed
or neutered. Staff are also on hand to help make the selection process
easier and can help choose the appropriate dog to fit your lifestyle -
whether it be a high-energy puppy who could use the affection of a
large family or a laid-back mature dog perfect for empty
nesters.
"There are too many dogs right now living in shelters waiting to be
adopted," says Kevin Lake, Marketing Director for Pedigree. "The
Pedigree Adoption DriveTM campaign is all about encouraging Canadians
to consider adopting a shelter dog, even if you can't adopt a dog
right now, there are lots of other great ways people can contribute,
just go to www.mypedigree.ca to find out how."
The makers of Pedigree have partnered with 26 shelters across Canada
and will be donating a minimum of $5,000 to each shelter to be used to
provide support for dogs in their care. In addition, shelters will
receive a digital camera that can be used to upload pictures of
available dogs on to their shelter page on www.mypedigree.ca. The
makers of Pedigree will also be providing new dog owners with a
Pedigree Adoption Starter kit which includes wet and dry food,
treats, coupons and a dog owner's handbook that outlines helpful tips
and information about dog adoption.
About the Pedigree brand
Pedigree is the number one brand of dog food in the world offering a
wide variety of products for different dog life stages. As an
innovative market leader, the makers of Pedigree are at the forefront
of dog nutrition and understand dog owner needs by providing a range
of innovative products and resources. Pedigree products are available
at grocery, pet specialty and mass merchandise outlets.
For more information, visit www.mypedigree.ca.
For more information please contact:
Rosanna D'Alessandro, GCI Group, (416) 486-5905, rdalessandro@gcigroup.com
Ashley Curran, GCI Group, (416) 486-5923, curranas@gcigroup.com
Kim Saunders, GCI Group, (416) 486-5901, ksaunders@gcigroup.com
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