Ultra-Wheels endorsed by Jill Trenary and Kurt Browning, world figure
Source: |
Business Wire |
Date: |
August 27, 1990 |
First Team Sports Inc., manufacturers of Ultra-Wheels and related
accessories has just received another major endorsement from reigning
Women's World Figure Skating Champion Jill Trenary of the U.S.A. and
reigning Men's World Figure Skating Champion Kurt Browning of Canada.
In February, the company received similar endorsement from hockey
superstar Wayne Gretzky and his wife Janet Jones Gretzky.
Trenary and Browning have signed a multi-year license agreement
with First Team Sports Inc. to serve as spokespersons and promote and
endorse the company's line of Ultra-Wheels roller skate products and
accessories. Through arrangements with their respective Figure Skating
Associations, they will be featured in advertising and product
packaging.
John Egart, vice president of marketing for First Team Sports
Inc., said, ''The signing of Trenary and Browning makes a statement
that we are taking an agressive approach to marketing our products. By
bringing Kurt and Jill on board, we are making a serious commitment to
the growing figure skating market and adding a new dimension to
marketing our skates and accessories.''
David Soderquist, president of First Team Sports Inc., said, ''We
now have three of the most visible and talented athletes in the world
representing Ultra-Wheels. We are thrilled that Jill and Kurt are
joining our roster of superstars. These endorsements come from skaters
with worldwide Champion reputations. The signing of these two
superstars will enable us to develop specific skates aimed at the
important and growing figure skating market of which there are over
300,000 families participating in the U.S.A. alone.''
Kurt Browning, winner of the Men's gold medal at the recent
Goodwill Games in Seattle, said, ''I spend at least 50 percent of my
total off-ice practice time on Ultra-Wheels. Ultra-Wheels are a great
training device especially for those aspiring athletes who depend on
expensive private ice time for training. Ultra-Wheels will open the
door to a lot of skaters who want to get involved. They allow anyone
to train in any conditions and get an excellent workout. Plus,
Ultra-Wheels are a lot of fun -- and putting fun into a workout is the
very best situation.''
Trenary, 1990 World Champion and U.S. National Champion, is
excited about promoting the many uses of Ultra-Wheels. ''While they
are an excellent training skate, they are also a super way to get into
shape. With Ultra-Wheels, I don't have to spend all my training time
by myself. I can skate with my friends and get a great aerobic
workout.''
First Team Sports Inc. manufactures and distributes high-quality
in-line roller skates under the trademark Ultra-Wheels and Skate
Attack and related accessories. The company's products are
manufactured and assembled to its specifications in the United States
and Taiwan. Its products are marketed by independent sales
representatives and marketing organizations in North America and parts
of Europe and Japan.
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