Fans flock to see stars on cross-Canada tour
High-quality production attracts world champions, sponsors and makes money
Source: |
Globe and Mail |
Date: |
December 8, 2005 |
Author: |
Beverley Smith |
Celebration on Ice is the little figure skating tour that could.
During Canada's bleak winters, the tour chugs across the country
into small communities, enjoys sellout crowds, attracts world champion
skaters and sponsors, and makes money. It's rare these days in a sport
battered by judging scandals, waning popularity and an apparent lack
of stars.
The tour will begin Dec. 15 in Kingston with a star-studded cast
that includes Kurt Browning, Brian Orser, Elvis Stojko and Shae-Lynn
Bourne as well as Canada's rising ice dance stars Tessa Virtue and
Scott Moir.
Tour director Jean-Michel Bombardier, a former Canadian champion
pairs skater, has pushed all the right keys for the past four
years. His biggest selling points? The high-quality production
features Canada's most popular skaters. And he takes them to small
communities that don't get many chances to see superstars.
"It's who people want to see," Bombardier said. "When I sell
sponsorship, if you mention any of the amateur skaters, they don't
know any of them."
Six-time Canadian champion Jennifer Robinson is also on the tour,
while Olympic pairs champion Ekaterina Gordeeva will skate only in
March at 10 of the 15 stops. Senior women's skater Amanda Billings --
fourth in Canada last year -- is on the December tour.
The tour originated on Bombardier's kitchen table at home in
Newmarket, Ont., when he decided to produce a single show in Newmarket
that included Olympic silver medalist Elizabeth Manley, world dance
champions Bourne and Victor Kraatz, Josée Chouinard, Orser and
Stojko. Browning made a guest appearance.
"It was a one-off," Bombardier said. "It sold out so quickly. It
was a huge success."
Along the way, Bombardier has had some luck. He produced a show
that ended up being the final tour of Bourne and Kraatz. The show also
included Olympic bronze pairs medalists Isabelle Brasseur and Lloyd
Eisler. He even enticed 1962 world champion Donald Jackson into the
cast. And he also engineered a rare treat: three world champions,
Orser, Browning and Stojko, skating together for the first time in 11
years.
"It was sold out everywhere across Canada," Bombardier said. "It
was basically my dream team. It was a huge hit, and since then the
tour has been flying."
He says the special ingredient in this year's tour is that it may
be the last time Orser, Browning and Stojko skate together.
Orser, the show's choreographer, says his touring career is winding
down, although he doesn't know if it will be his last. He keeps a
close eye on what former Olympic champions Brian Boitano and Katarina
Witt are doing; they are skaters from his generation who still perform
at shows. Orser will turn 44 this month, but can still do back flips.
Bombardier is bucking a trend, because it's not easy to produce a
skating tour these days.
During the post-Tonya Harding era, the Champions on Ice tour was
able stage more than 90 shows during a summer season in the United
States. But two years ago, it was down to 18 stops. Now, its
organizers pray for Olympic seasons, perhaps the only time they can
sell 90 shows again.
Skating may never regain the same immense popularity, Bombardier
says.
"I think we have a big problem once Kurt Browning and Stojko are
gone," he said. "We have nobody in Canada who can carry the torch.
"When Josée [Chouinard] skated and Browning skated, we followed
their career and we lived their career," said Bombardier, who is
married to Chouinard. "They made us laugh and they made us cry and
they made us happy for many years. And Brasseur and Eisler kept us on
the edge of our seats. We don't have that feeling any more. Skating is
on TV at 11 at night. It's not prime time any more."
He also thinks that the judging scandals of the Salt Lake City
Olympics left a bad taste in fans' mouths.
A new judging system won't make any difference in cleaning up the
mistrust, he said. "It's just the same. They [the officials] do what
they want. And the new system is just confusing for everybody."
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